Last Updated 11/19/12

Geochron is a company that has been making analog world clocks for over 50 years. Physically the Geochron clock looks like a framed world map, about 2×3 ft. in size. The map itself is an endless belt that is driven slowly from left to right by an electric clock motor in sync with the rotation of the earth.

For our Creative Strategy class, we were asked to develop a creative strategy that would help increase sales/awareness and define the company’s brand. Half of the class’ market audience were businesses, and the other half worked with consumers. My team was assigned to develop a strategy for businesses which included developing a creative brief, along with campaign concepts that we presented at the end of class. My contributions to this project were editing our creative brief, coming up with 2 of the 3 campaign concepts, and completing all the graphic design work.

 

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